Up until now, long lasting makeup required one key ingredient to be efficient. It was derived from petroleum: isododecane.Therefore, your waterproof mascara or long wear lipstick could not be truly “natural”…
Thanks to a patented biotechnology-based process, we were able to produce the very same ingredient from 100% natural renewable resources. We called it ISONATURANE™12.
It is the first isododecane made from natural origin, and it is at the heart of every LAST product. Its efficiency is similar to the isododecane derived from petroleum.
For the first time, our LAST French makeup products can be up to 99.8% natural without compromising on their long wear efficiency. Our sustainable makeup range is nothing but environmentally conscious products with a long lasting finish.